I knew it was somewhere nearby, but never bothered to actually look it up in the good book - that seemed like cheating my way through such a non-urgent task. So one day I was passing on the tram, looked out the window and up a side street and saw the Pelaco sign at the correct angle - like in the film. "This must be it," I figured. Yesterday I walked over to it from the top of the hill on my way to somewhere nearby. There it was, halfway down, standing out like a sore thumb. I wonder how many people still bother to come and look at (or for) it?